Mumbai / India
Opening first Tata Starbucks store
More than 20,000 shops in the world and not one of them in India. Until the 19th of October 2012, the day that Starbucks, in a joint venture with Tata Global Beverages, opened her first shop in Mumbai. This festive event was reinforced by an impressive video mapping projection on the Elphinstone Building, the place where the first Indian Starbucks coffee shop is housed.
The script and storyboard were established in close cooperation with the clients. Hardware and technical expertise were provided by DynaMix Media.