3D projection mapping – Philips

Amsterdam / The Netherlands

November 2013

Brand positioning reveal

On November 13th, 2013, Philips revealed its new brand positioning with a spectacular 3D video mapping show projected onto the massive façade of the headquarter building in Amsterdam. Some hours after the reveal show in Amsterdam NuFormer also performed a slightly modified projection in São Paulo, Brazil. Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building. And there is no better way than an interactive 3D video mapping to bring the brand line “innovation and you” to life!


Script and storyboard design in cooperation with Ogilvy New York. Creative content production by NuFormer. Music composition by Studio Rockfish. Technical production by CT Holland.