360° Projection – Ford

Detroit / USA

January 2012

Ford booth NAIAS

On January 9, NuFormer’s seamless 360-degree projection for Ford was officially launched at the North American International Auto Show 2012 in Detroit, USA. Located in the very heart of the Ford display, a twenty-foot-tall elevator took attendees into “the Cloud”, where they could enjoy the NuFormer animation production.


Script and storyboard design in cooperation with Imagination. Creative content production by NuFormer. Technical production by Imagination and Creative Technology US.