360° Dome projection – Star Wars

Los Angeles / US

November 2016

Target-Star Wars

Target approached bluemedia acquisition, Digital Media Etc and NuFormer for help in creating a range of ‘Galactic Experiences’ to showcase the Stars Wars-themed attractions and merchandise they had planned. Working side-by-side with the brand a one-of-a-kind Star Wars 360 degree dome projection was one of the highlights of the event at Staples Center, Los Angeles.

Working like an on-premise planetarium, Star Wars fans were taken on a epic 3D journey, from galaxy to galaxy, and immersed in an epic battle sequence between the Dark Side and the Light. The Galactic Experiences also included use of Target-branded, light-synchronized wrist bands for the audience to wear during the show. As Rebel and Empire starships fired different colored lasers across the domed-screen, audience members’ wrist bands flashed the same colors, reds and greens, adding an extra layer of visual excitement to the experience.

The 3D journey was a huge hit among Star Wars fans young and old, and was replayed more than 180 times over the two day event. In all, tens of thousands of Star Wars fans enjoyed the Galactic Village leading up to the Hollywood premier of Star Wars: The Force Awakens


Bluemedia acquisition, Digital Media Etc and NuFormer