13 Nov 2013
Brand positioning reveal
On November 13th, 2013, Philips revealed its new brand positioning with a spectacular 3D video mapping show projected onto the massive façade of the headquarter building in Amsterdam. Some hours after the reveal show in Amsterdam NuFormer also performed a slightly modified projection in São Paulo, Brazil. Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building. And there is no better way than an interactive 3D video mapping to bring the brand line “innovation and you” to life!
Script and storyboard design in cooperation with Ogilvy New York. Creative content production by NuFormer. Music composition by Studio Rockfish. Technical production by CT Holland.
01 Apr 2013
Aqua Bella show Dolfinarium
NuFormer produced the 3D video mapping animations for the new Aqua Bella show. The upcoming three years the show will take the visitors onto a journey around the world and will display the beauty but also the vulnerability of the Earth. The animations are projected onto a tailor-made decor, designed by NuFormer’s managing director Rob Delfgaauw. By means of 3D video mapping the screen is transformed into beautiful landscapes that alternate with the dolphin behaviours. The DolfijndoMijn is one of the first theaters worldwide to incorporate this technique into their show.
The Aqua Bella show was produced in close cooperation with the Jora Vision and Dolfinarium team.
01 Oct 2012
Opening first Tata Starbucks store
More than 20,000 shops in the world and not one of them in India. Until the 19th of October 2012, the day that Starbucks, in a joint venture with Tata Global Beverages, opened her first shop in Mumbai. This festive event was reinforced by an impressive video mapping projection on the Elphinstone Building, the place where the first Indian Starbucks coffee shop is housed.
The script and storyboard were established in close cooperation with the clients. Hardware and technical expertise were provided by DynaMix Media.
01 Aug 2012
Chengdu Motor Show
On August 30, the day before the Chengdu Motor Show, NuFormer performed another impressive interactive 3D video mapping projection in Chengdu. The interactive projection installation surprised guests as they were attending the introductory event of the new Mercedes-Benz B-Class. NuFormer proved again to continue the upwards trend of innovations.
The storyboard and script were developed by Ogilvy Beijing in close cooperation with the NuFormer creative team. Our hardware partner CT Asia provided the technical expertise and hardware for this complex interactive projection installation.
01 May 2012
Special VIP event
On May 18 NuFormer performed a striking 3D video mapping projection for Heineken at its VIP event, the night prior to the 2012 UEFA Champions League final in Munich. Passion and emotion in football was the main theme for the creative concept of this special, one-off production.
Script and storyboard by NuFormer and United State of Fans. Creative content production and sound effects by NuFormer. Music composition by Frank van der Heijden. Technical production by CT Holland and Bourgonje. Production coordination by René Koenen Producties.
01 Apr 2012
UNESCO World Book Capital 2012
To celebrate the official nomination of Yerevan as the UNESCO World Book Capital of 2012, NuFormer was commissioned to translate Armenia’s literary history into a stunning 3D video mapping projection. The colorful historical works stored in the Matenadaran, a depository for ancient manuscripts and books, provided a beautiful source of inspiration for a vivid 3D animation.
Script, storyboard and creative content production by NuFormer. Technical production by NuFormer, Prolighting LLC and Invitro Centre LLC.
01 Mar 2012
Mocap mapping try-out
NuFormer presents Mocap Mapping, a brand-new innovative combination of 3D video mapping projection and live motion capture. This mix allows for engaging interaction between the audience and a 3D character projected onto the building.
For this production NuFormer joined forces with Motek Entertainment. The technical production was a collaboration between NuFormer, Motek and Creative Technology Holland.
|Full version (20:53)||(download)|
|Short version (7:54)||(download)|
01 Jan 2012
Ford booth NAIAS
On January 9, NuFormer’s seamless 360-degree projection for Ford was officially launched at the North American International Auto Show 2012 in Detroit, USA. Located in the very heart of the Ford display, a twenty-foot-tall elevator took attendees into “the Cloud”, where they could enjoy the NuFormer animation production.
Script and storyboard design in cooperation with Imagination. Creative content production by NuFormer. Technical production by Imagination and Creative Technology US.
01 Sep 2011
Campaign launch BMW Series 1
On September 15, NuFormer completed its third successful 3D video mapping in Madrid, Spain. The projection marked the spectacular launch of the new BMW Series.
Script production in collaboration with Posterscope, CARAT and SCPF. Storyboard and creative content production by NuFormer. Interactive content by a third party. Technical production by Creative Technology Holland.
01 Sep 2011
Completion gas pipeline
On September 8, NuFormer performed a 3D video mapping projection on a 60-meter high government building in Vladivostok, Russia. An audience of 60,000 people were present to witness this imposing OOH event.
Script, storyboard and creative content production by NuFormer. The complex hardware transport was a joint effort of our client, NuFormer and Creative Technology Holland. Technical production by Creative Technology Holland.