19 Feb 2021
In the first days of February NuFormer performed another Sky Projection (together with Group partner Creative Factory Global) in Dubai, exposing the two moons that orbit the planet Mars.
The projection was part of an impressive campaign, ordered by the UAE government, that highlighted the first UAE space program and the arrival of its probe at the planet on the 9th of February.
Shortly after the moons appeared high up in the sky, there were publications about the event by Esquire, Cosmopolitan, Lovin Dubai, and The Khaleej Times.
18 Feb 2021
Sky Projection Mapping is a brand new projection technology, invented by NuFormer. With this innovative technology it is now possible to expose video, 3D animations and artwork graphics and animated text in the sky!!
Due to its large scale the content is well visible from a distance and from multiple sides for many on the ground. The sky has become our canvas.
Sky Projection Mapping productions can be applied in multiple events, like openings, introductions as well as part of a marketing or communication campaign or the highlight of any festival.
The exposed images and videos high up in the sky can be interactive. Imagine yourself standing on the street, looking up to a logo that is visible in the sky and pointing your smartphone or tablet to that same logo. Within one or two seconds the tracked logo triggers an activation and opens and shows an video on your display or takes you to a online shop. This is just one example of interactive options with the application of Sky Projection. Obvious there are many more.
Sky Projections are designed, developed, organized and executed all over the world by NuFormer’s International Projection Mapping Group, an international network of dedicated teams with experts in the field of advanced projection mapping, project management and organization. This global network of teams allows us to offer our productions fully turnkey if desired, anywhere in the world.
Just tell us when and where. We will take it from there
If you like to learn more about Sky Projection Mapping or want to discuss the options of application this new technology for your event or campaign, just let us know by contacting us.
19 Jan 2021
Tokyo, Amazon Fashion Studio.
The location where parts of the second episode of the popular TV series MAKING THE CUT, presented by Heidi Klum and Tim Gunn, was filmed.
Inside the building, a specific stairwell was the setting where the models walked on, showing the outfits that the fashion designers created in the competition.
The decor for the film shoot had to be digital and NuFormer was assigned to create such a digital decor by top-level 3D video projection mapping.
The sides of the stairwell were the canvas for our projection mapping. The light situation on the set was fully under control which resulted in a color-rich projection with high contrast. For the designers, there were 6 themes to choose from: fire, underwater, geometry, nature, universe and circuit board.
This video shows the projection mapping content like it was exposed during the shoot
The full MAKING THE CUT episode as well as the complete series are broadcasted first on Amazon Prime, followed later by multiple fashion channels worldwide. The full series and the different episodes can now be seen on Amazon Prime.
Many thanks to all the people that we worked with in this exciting project and especially SKR Productions for the splendid directions in the process and Creative Factory for the great cooperation in the creative and technical realization of this production.
19 Sep 2017
Video mapping Covra, The Netherlands.
One of the highlights from the openings ceremony at VOG-2 for COVRA was this extraordinary 3D video projection mapping.
NuFormer used, inside a large hall and in front of an selective audience (including member Royal family), the natural reflection of the shiny floor as part of the total content.
Also a projection on the ceiling was added so the mapping performance got multiple dimensions.
Together with impressive sound effects this 3D video mapping has become one of the most exclusive ever performed for a live audience.
Many thanks to COVRA’s great management team for giving NuFormer the free hand in the design of the projection content.
02 Feb 2017
Video mapping Superbowl 2017
For the 51st edition of Superbowl and the Probowl event at Discovery Green in Houston, Texas NuFormer was assigned by their US partner bluemedia to design and develop the content of two 3D video mapping projections.
One to be exposed onto a giant water screen, the other to be projected onto the façade of the Marriott Marquis Hotel.
During the Probowl week the NuFormer projections have reached daily more than 3.5 million people watching CNN, Fox Sports and NFLN. The number of online views are expected also to be in that some range.
View some more images from the stage and content details:
See also this mobile recording from an audience view: https://vimeo.com/207283479
23 Nov 2016
Target approached bluemedia acquisition, Digital Media Etc and NuFormer for help in creating a range of ‘Galactic Experiences’ to showcase the Stars Wars-themed attractions and merchandise they had planned. Working side-by-side with the brand a one-of-a-kind Star Wars 360 degree dome projection was one of the highlights of the event at Staples Center, Los Angeles.
Working like an on-premise planetarium, Star Wars fans were taken on a epic 3D journey, from galaxy to galaxy, and immersed in an epic battle sequence between the Dark Side and the Light. The Galactic Experiences also included use of Target-branded, light-synchronized wrist bands for the audience to wear during the show. As Rebel and Empire starships fired different colored lasers across the domed-screen, audience members’ wrist bands flashed the same colors, reds and greens, adding an extra layer of visual excitement to the experience.
The 3D journey was a huge hit among Star Wars fans young and old, and was replayed more than 180 times over the two day event. In all, tens of thousands of Star Wars fans enjoyed the Galactic Village leading up to the Hollywood premier of Star Wars: The Force Awakens
Bluemedia acquisition, Digital Media Etc and NuFormer
17 Nov 2016
Video mapping Toyota
For the launch of the all-new 2016 Toyota Avalon, Toyota’s ad agency tapped bluemedia acquisition, Digital Media Etc. and NuFormer, for ideas on how to make their presence at Art Basel 2015 a memorable one. Art Basel, is an annual celebration of art, music, food and culture, hosted annually in Miami. The festival is a priority for Toyota, as it seeks to engage an audience of young, creative influencers. To express the spirit of both the Toyota Avalon brand and of Art Basel, NuFormer conceived and produced a 3D projection mapping experience that had attendees immediately reaching for their mobile devices.
Using an actual Toyota Avalon as the canvas, the experiential media company projected beautiful, free-form animated sequences and road trip scenery – all set to music – onto the vehicle’s flat white exterior. With a shifting, ever-changing collage of colors and image, the concept was a hit, and the event garnered the desired buzz around Miami and on social media.
Bluemedia acquisition, Digital Media Etc. and NuFormer
18 Jul 2016
For the Serious Request radio show NuFormer created an indoor 3D video mapping projection. This local initiative raised money for Serious Request, a fundraising project that is held every year by one of Holland’s most popular radio stations 3FM.
This year the theme of the campaign was called “Hands off our girls” project, calling attention to the silent disaster which is affecting and damaging millions of women.
Full creative production by NuFormer.
08 Mar 2014
Video Mapping – DS Group
On March 8th 2014, NuFormer has successfully executed a 3D video mapping projection for the book presentation and inaugural event of the new Dharampal Satyapal Group headquarters. The projection covered all 7 façades totalling to an impressive 180 meters (590 feet) wide which makes it the widest projection mapping ever executed in Asia. The guests were surprised with the enormous 3D video mapping projection which took them on a journey through the DS Group’s products and processes. Afterwards the grand finale made the building go wild.
Script and storyboard design by NuFormer in close cooperation with Showtime Events and the DS Group. Creative content production and audio by NuFormer. Technical execution by Dynamix Media.
13 Nov 2013
Brand positioning reveal
On November 13th, 2013, Philips revealed its new brand positioning with a spectacular 3D video mapping show projected onto the massive façade of the headquarter building in Amsterdam. Some hours after the reveal show in Amsterdam NuFormer also performed a slightly modified projection in São Paulo, Brazil. Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building. And there is no better way than an interactive 3D video mapping to bring the brand line “innovation and you” to life!
Script and storyboard design in cooperation with Ogilvy New York. Creative content production by NuFormer. Music composition by Studio Rockfish. Technical production by CT Holland.