Tag

Video mapping MAKING THE CUT

19 Jan 2021

Tokyo, Amazon Fashion Studio.
The location where parts of the second episode of the popular TV series MAKING THE CUT, presented by Heidi Klum and Tim Gunn, was filmed.

Inside the building, a specific stairwell was the setting where the models walked on, showing the outfits that the fashion designers created in the competition.

The decor for the film shoot had to be digital and NuFormer was assigned to create such a digital decor by top-level 3D video projection mapping.

The sides of the stairwell were the canvas for our projection mapping. The light situation on the set was fully under control which resulted in a color-rich projection with high contrast. For the designers, there were 6 themes to choose from: fire, underwater, geometry, nature, universe and circuit board.

This video shows the projection mapping content like it was exposed during the shoot

The full MAKING THE CUT episode as well as the complete series are broadcasted first on Amazon Prime, followed later by multiple fashion channels worldwide. The full series and the different episodes can now be seen on Amazon Prime.

Many thanks to all the people that we worked with in this exciting project and especially SKR Productions for the splendid directions in the process and Creative Factory for the great cooperation in the creative and technical realization of this production.

Video mapping Covra

19 Sep 2017

Video mapping Covra, The Netherlands.

One of the highlights from the openings ceremony at VOG-2 for COVRA was this extraordinary 3D video projection mapping.
NuFormer used, inside a large hall and in front of an selective audience (including member Royal family), the natural reflection of the shiny floor as part of the total content.
Also a projection on the ceiling was added so the mapping performance got multiple dimensions.
Together with impressive sound effects this 3D video mapping has become one of the most exclusive ever performed for a live audience.
Many thanks to COVRA’s great management team for giving NuFormer the free hand in the design of the projection content.

Video mapping Superbowl 2017

02 Feb 2017

Video mapping Superbowl 2017

For the 51st edition of Superbowl and the Probowl event at Discovery Green in Houston, Texas NuFormer was assigned by their US partner bluemedia to design and develop the content of two 3D video mapping projections.
One to be exposed onto a giant water screen, the other to be projected onto the façade of the Marriott Marquis Hotel.
During the Probowl week the NuFormer projections have reached daily more than 3.5 million people watching CNN, Fox Sports and NFLN. The number of online views are expected also to be in that some range.

View some more images from the stage and content details:

See also this mobile recording from an audience view: https://vimeo.com/207283479

360° Dome projection – Star Wars

23 Nov 2016

Target-Star Wars

Target approached bluemedia acquisition, Digital Media Etc and NuFormer for help in creating a range of ‘Galactic Experiences’ to showcase the Stars Wars-themed attractions and merchandise they had planned. Working side-by-side with the brand a one-of-a-kind Star Wars 360 degree dome projection was one of the highlights of the event at Staples Center, Los Angeles.

Working like an on-premise planetarium, Star Wars fans were taken on a epic 3D journey, from galaxy to galaxy, and immersed in an epic battle sequence between the Dark Side and the Light. The Galactic Experiences also included use of Target-branded, light-synchronized wrist bands for the audience to wear during the show. As Rebel and Empire starships fired different colored lasers across the domed-screen, audience members’ wrist bands flashed the same colors, reds and greens, adding an extra layer of visual excitement to the experience.

The 3D journey was a huge hit among Star Wars fans young and old, and was replayed more than 180 times over the two day event. In all, tens of thousands of Star Wars fans enjoyed the Galactic Village leading up to the Hollywood premier of Star Wars: The Force Awakens

Credits

Bluemedia acquisition, Digital Media Etc and NuFormer

Video mapping Toyota

17 Nov 2016

Video mapping Toyota

For the launch of the all-new 2016 Toyota Avalon, Toyota’s ad agency tapped bluemedia acquisition, Digital Media Etc. and NuFormer, for ideas on how to make their presence at Art Basel 2015 a memorable one. Art Basel, is an annual celebration of art, music, food and culture, hosted annually in Miami. The festival is a priority for Toyota, as it seeks to engage an audience of young, creative influencers. To express the spirit of both the Toyota Avalon brand and of Art Basel, NuFormer conceived and produced a 3D projection mapping experience that had attendees immediately reaching for their mobile devices.

Using an actual Toyota Avalon as the canvas, the experiential media company projected beautiful, free-form animated sequences and road trip scenery – all set to music – onto the vehicle’s flat white exterior. With a shifting, ever-changing collage of colors and image, the concept was a hit, and the event garnered the desired buzz around Miami and on social media.

Credits

Bluemedia acquisition, Digital Media Etc. and NuFormer

Serious Request

18 Jul 2016

Serious Request

For the Serious Request radio show NuFormer created an indoor 3D video mapping projection. This local initiative raised money for Serious Request, a fundraising project that is held every year by one of Holland’s most popular radio stations 3FM.

This year the theme of the campaign was called “Hands off our girls” project, calling attention to the silent disaster which is affecting and damaging millions of women.

Credits

Full creative production by NuFormer.

Video mapping – DS Group

08 Mar 2014

Video Mapping – DS Group

On March 8th 2014, NuFormer has successfully executed a 3D video mapping projection for the book presentation and inaugural event of the new Dharampal Satyapal Group headquarters. The projection covered all 7 façades totalling to an impressive 180 meters (590 feet) wide which makes it the widest projection mapping ever executed in Asia. The guests were surprised with the enormous 3D video mapping projection which took them on a journey through the DS Group’s products and processes. Afterwards the grand finale made the building go wild.

Credits

Script and storyboard design by NuFormer in close cooperation with Showtime Events and the DS Group. Creative content production and audio by NuFormer. Technical execution by Dynamix Media.

3D projection mapping – Philips

13 Nov 2013

Brand positioning reveal

On November 13th, 2013, Philips revealed its new brand positioning with a spectacular 3D video mapping show projected onto the massive façade of the headquarter building in Amsterdam. Some hours after the reveal show in Amsterdam NuFormer also performed a slightly modified projection in São Paulo, Brazil. Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building. And there is no better way than an interactive 3D video mapping to bring the brand line “innovation and you” to life!

Credits

Script and storyboard design in cooperation with Ogilvy New York. Creative content production by NuFormer. Music composition by Studio Rockfish. Technical production by CT Holland.

Philips – 3D video mapping

13 Nov 2013

Brand positioning reveal

On November 13th, 2013, Philips revealed its new brand positioning with a spectacular 3D video mapping show projected onto the massive façade of the headquarter building in Amsterdam. Some hours after the reveal show in Amsterdam NuFormer also performed a slightly modified projection in São Paulo, Brazil. Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building. And there is no better way than an interactive 3D video mapping to bring the brand line “innovation and you” to life!

Credits

Script and storyboard design in cooperation with Ogilvy New York. Creative content production by NuFormer. Music composition by Studio Rockfish. Technical production by CT Holland.

3D projection mapping – Dolfinarium

01 Apr 2013

Aqua Bella show Dolfinarium

NuFormer produced the 3D video mapping animations for the new Aqua Bella show. The upcoming three years the show will take the visitors onto a journey around the world and will display the beauty but also the vulnerability of the Earth. The animations are projected onto a tailor-made decor, designed by NuFormer’s managing director Rob Delfgaauw. By means of 3D video mapping the screen is transformed into beautiful landscapes that alternate with the dolphin behaviours. The DolfijndoMijn is one of the first theaters worldwide to incorporate this technique into their show.

Credits

The Aqua Bella show was produced in close cooperation with the Jora Vision and Dolfinarium team.