Tag

NuFormer – Interactivity Showcase

01 Apr 2011

Interactivity test

After executing 3D video mapping projections onto objects and buildings worldwide, the use of interactivity is the latest addition to this technology. During the interactive projection test the spectators became the controller and interacted real-time with the building by using gesture based tracking (Kinect) and social media input.

Credits

Full creative production by NuFormer. Technical production by Creative Technology Holland.

Yokohama

01 Apr 2011

Portfolio item

In order to enforce the launch of a new Japanese drink, NuFormer designed and developed an impressive 3D video mapping to be projected onto the façade of the Yokohama Museum of Art in Tokyo, Japan in 2011. The creative content transforms the museum into a natural setting, revealing a beautiful world of wildlife.

Credits

Full production by NuFormer.

Dreamlighting

01 Apr 2011

Sneak preview 3D video mapping

This sneak preview features the video mapping content that will be projected on the Wild Goose Pagoda in the city of Xi’an, the ancient capital of China. The projection is based on one of the four great classical novels of Chinese literature, titled ‘Journey to the West’.

Credits

Script and storyboard design in cooperation with Dreamlighting Beijing. Film and creative content production by NuFormer. Technical production by Huelead. Music by Mr. Tang Jianping.

De Bijenkorf

01 Dec 2010

Christmas theme

On December 21st ‘de Bijenkorf’, a leading Dutch department store, started of the Christmas holiday season with a festive 3D mapping projection on the façade of their store in Rotterdam.

Credits

Script and storyboard production in cooperation with Xsaga. Creative content production by NuFormer. Technical production by Creative Technology Holland.

3D projection mapping – Parker

01 Dec 2010

Write Big Contest

Parker’s international Write Big Contest drew to a spectacular close on December 7th combining innovative art technology and the written word in the heart of New York City in a 3D video mapping projection on Columbus Circle.

Credits

Script and storyboard in cooperation with the client. Creative content production by NuFormer. Technical production by Creative Technology US.

3D projection mapping – Media Markt

01 Nov 2010

Opening flagship store Shanghai

On November 17th, Media Markt opened its first flagship store in Shanghai. Before the eyes of hundreds of spectators, the brand new multimedia store turned into a large canvas featuring NuFormer’s 3D mapping projection.

Credits

Script and storyboard design in cooperation with DVP China. Creative content production by NuFormer. Technical production by Creative Technology Asia.

3D projection mapping – Toshiba

01 Sep 2010

Toshiba booth IFA Fair

NuFormer performed its first official indoor 3D mapping projection for the Toshiba hall of the 50th IFA fair in Berlin. Hundreds of visitors were surprised by the two white ‘living rooms’ brought to life by the 3D video mapping projection.

Credits

Script and storyboard design in cooperation with Grey Worldwide. Creative content production by NuFormer. Technical production by Creative Technology Holland. Music by Bluwi Hamburg.

California

01 Aug 2010

Showcase for Multinational

This NuFormer production morphed this modest façade into a range of themes, varying from a wall from the Middle Ages, to an African jungle cabin and a US metro station. Next to these thematic parts, surrealistic elements also starred in the projection, making the façade flip over and playing with the virtually limitless possibilities of 3D video mapping.

Credits

Scripts, storyboard and creative content production by NuFormer. Technical production by Creative Technology US.

Kazan

01 Aug 2010

Gift to the citizens of Kazan

August 30 is the national day of Kazan and especially for this occasion NuFormer was invited to create a 3D video mapping projection on the theatre in the city centre. The projection was a gift from the city to its citizens.

Credits

Script and storyboard design in cooperation with Smart & Bright. Creative content production by NuFormer. Technical production by Creative Technology Holland.

3D projection mapping – Sony

01 May 2010

Campaign 3D TV

Location: Plaza de Santa Ana

Immediately after the finals of the UEFA Champions League 2010, Madrid had the scoop of having two 3D projections on the same day. Commissioned by Sony, NuFormer developed two beautiful projections for two different buildings at two different locations in Madrid to promote Sony’s latest 3D TV.

Credits

Script and storyboard design in cooperation with PAPA Projects. Creative content production by NuFormer. Technical production by Creative Technology Holland.