Houston / US
For the 51st edition of Superbowl and the Probowl event at Discovery Green in Houston, Texas NuFormer was assigned by their US partner bluemedia to design and develop the content of two 3D video mapping projections.
One to be exposed onto a giant water screen, the other to be projected onto the façade of the Marriott Marquis Hotel.
During the Probowl week the NuFormer projections have reached daily more than 3.5 million people watching CNN, Fox Sports and NFLN. The number of online views are expected also to be in that some range.
View some more images from the stage and content details: