Mercedes-Benz

Chengdu / China

August 2012

Chengdu Motor Show

On August 30, the day before the Chengdu Motor Show, NuFormer performed another impressive interactive 3D video mapping projection in Chengdu. The interactive projection installation surprised guests as they were attending the introductory event of the new Mercedes-Benz B-Class. NuFormer proved again to continue the upwards trend of innovations.

Credits

The storyboard and script were developed by Ogilvy Beijing in close cooperation with the NuFormer creative team. Our hardware partner CT Asia provided the technical expertise and hardware for this complex interactive projection installation.