Text by Rob Delfgaauw, Managing Director NuFormer
2012, the highlights
What was predicted by some to be an apocalyptic one turned out to be another successful year for NuFormer. Some highlights of our 2012 projects are: the splendid 360° projection for Ford in Detroit (video), the breathtaking, and one of our top performances ever, video mapping show for Heineken in Munich, prior to the UEFA Cup final (video).
The 3D video mapping in Yerevan, Armenia, commissioned by the city, showed a beautiful example of a storytelling mapping projection (video). And great to be in Mumbai, India this year to contribute with a video mapping performance at the opening of the first Tata-Starbucks in India (video).
2012 was also the year in which we, at NuFormer, designed and developed the next step in video mapping. We introduced the world its first live performance and its new name: Mocap Mapping. This merge of video mapping and live motion capture (mocap) offers numerous possibilities for interactive 3D video mapping projections for hi-end product launches, brand awareness events and top-level OOH entertainment.
Mocap Mapping, one of the highlights of 2012. If Mocap Mapping is new to you, please check this for an impression
And there is so much more that can be done with Mocap Mapping. In the coming period NuFormer will establish its position as being one of the best companies in the world in the field of 3D video mapping with new technologies and innovations, based on the Mocap Mapping technology.
What brings us to look forward to 2013. In this new year we expect to design and develop large scale 3D video mappings, some of them combined with or based upon Mocap Mapping, all over the world. The demand for interactive 3D video mapping, outdoor as well as indoor, will be bigger than in the past year.
We at NuFormer will therefore keep on developing the technology, using smartphones and tablets as an interface for controlling the interactivity and the projection content. Also we will improve the integration of Kinect technology into our video mapping artwork. This and more new innovations can be expected from NuFormer in the new year.
The quality of our creative artwork, one of our USP’s, will of course remain at the highest level. The project organization and -management will be even more solid than in the previous years. NuFormer likes to stay creative, skilled and reliable for all brands and bureaus we worked for and strive to build up the same strong business relationship with new companies, brands and bureaus to come.
The NuFormer team, together with Perry Dox, wishes everybody lots of love, wisdom, creativity, success, good health and prosperity in the new year. And do not forget: nothing is impossible. So let us make 2013, in the age of Aquarius, the best year ever for all of us.
Managing Director | NuFormer