The Heineken spectacle

Posted on by nuformer

Munich – On May 18, the night prior to the UEFA Champions League final, NuFormer performed another impressive 3D video mapping projection in Munich, Germany during the Heineken VIP event.

The projection shows the logos of the semi-finalists floating on the facade of Schloss Schleissheim

The video mapping projection came as a total surprise to the approximately thousand guests on Heineken’s VIP event. Right after enjoying a beautiful live performance of the official Champions League anthem, everybody noticed that all the lights on the venue were switched off. In the complete darkness, the façade of the Schleissheim Palace turned into a massive canvas for NuFormer’s video mapping that showed striking video footage from the last played Champions League games and all its famous players. Gradually the show expanded to enlighten the full 60-meter width of the castle’s façade. The 3D video mapping projection ended with a blast of ‘superlative’ animations and Champions League peak moments to prepare the crowd for what was still to come the following night during the final game.

“The crowd had to be ‘wowed’ and surprised until the very end!”

Ronaldo presents the audience with a final header

‘The video mapping really did do its job’ according to project manager Natascha Rooda. ‘It was the talk of the evening and the start of the pre-match excitement for the special guests’. NuFormer’s multimedia designers describe this particular production to be ‘exciting but challenging.’ ‘Most of the video footage was shot during recently played games in this same tournament and therefore supplied to us very shortly before the projection had to take place’ says John Buise who had the lead in the creative team. ‘This last-minute merge with our 3D artwork as well as the editing of the footage was a real challenge. But the result was cool! We all loved it and enjoyed to work with such an amount of excellent shot footage’, Buise says.

‘And, not to forget, in line with a thorough storyboard’ adds Rooda. ‘The storyboard was developed by TBWA/United States of Fans and they did a great job. Together with them, as well as Rene Koenen Producties, our hardware partner CT Holland and Bourgonje, we succeeded in our mission: the crowd had to be ‘wowed’ and surprised until the very end!’

Click here to watch a live video recording of this NuFormer production.
Click here to watch the official video edit of this NuFormer production.

Mocap Mapping in the media

Posted on by Merel van Rens

NuFormer HQ – The launch of Mocap Mapping received overwhelming attention from the media. Here is a selection of some of the most striking ones.

CG Channel

 

“Forget video mapping: here’s mocap mapping” – CG Channel

“Just when you thought the medium had plateaued, along comes someone to add some new trickery to dazzle us anew and make sure the medium’s in constant flux.” – The Creators Project

 

InAVate

 

“Interactive 3D projection mapping gets lift-off in Netherlands” – InAVate

“I’m sure the integration of mocap will be looked back on as a big step in the evolution of projection mapping.” – Jason Sondhi, Vimeo staff member

“NuFormer strikes again with the alliance of mapping and live motion capture.” – Projection Mapping

 

MotionBistro

 

“Superb, certainly attention grabbing, it will change MALL parking lots forever” – James van Etten, Van Etten Clippings

“This is the future of live acting / animation. You will see this at every theme park soon!” – Mark Robinson

For more news on Mocap Mapping: