16 Nov 2013
Amsterdam, November 13, 2013. Philips revealed its new logo to all its employees and press worldwide with a spectacular 3D video mapping show projected on the massive façade of the headquarter building. The mapping projection was produced and performed by NuFormer. The reveal in Amsterdam was streamed live and virtually attended by between 20.000 and 30.000 Philips employees worldwide. Some hours after the reveal show in Amsterdam NuFormer performed the same projection, although somewhat modified for the Brazilian market, in São Paulo, Brazil.
The reveal event was swiftly picked up by the press and other media. Our crew working on the show in São Paulo watched the coverage on the Dutch 8 o’clock news even before they went live with their Brazilian reveal! That news item can be viewed here: http://www.youtube.com/watch?v=N907VPVILVQ.
Rob Delfgaauw, managing director: “NuFormer is a Netherlands based company. Executing this show for Philips makes us feel extra proud and honored to be connected and involved in such a unique event for this major Dutch brand. The projection itself was awesome, a great result of working close together with all related parties such as Fleischman, Ogilvy New York and the Philips team. And of course many other companies that contributed with their own expertise and skills. It was great to see at the end how all these collaborations have turned into an excellent and successful event”.
As part of its new brand positioning Philips presented a new design of its well-known shield and introduced the brand line “innovation and you” for the first time, visualized in the video mapping projection on the façade of the head office in Amsterdam. Philips’ new brand line “innovation and you” is rooted in its belief that innovation is only meaningful if it delivers on peoples unmet needs and desires. The re-designed shield is updated to better suit digital media and mobile channels.
Coen Deurloo, Multimedia Designer: “It is always a treat to see our ideas and creations come to life on a building after working on it for such a long time. I have worked on the opening scene for instance, in which you see various people using innovations made by Philips. We had to record all those shots in one day, which was quite a challenge. Because they’re all silhouettes, the actors had to exaggerate their movements a bit to make clear what kind of products they were using. The final result looked very good on the huge canvas”.
Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building. And there is no better way than an interactive 3D video mapping to bring the brand line “innovation and you” to life!
John Buise, manager multimedia: “As soon as it was clear that we were commissioned to create a full scale interactive projection on the Philips head office we were very excited. It was our mission to let people “touch” the projection, and play with some of the well-known Philips products, while audio responsive visuals were running in the background. The biggest challenge was to actually create the kind of content that makes sense – combining VJ show with interactive elements that people could understand”.
At NuFormer, an extended team worked for weeks on creating the creative content for the big reveal and the interactive part of show. Our trainee Joost was connected to the interactive team as well, he worked on this project during the entire process from the testing phase to the execution on site in Amsterdam: “We first developed some tests to explore the possibilities when using the Kinect to create an abstract representation of the person who triggered several product-related effects in the projection. The most challenging part of the project was to convert the characteristic functions of the products into simple interactive visuals that users could understand and trigger. Besides this interactivity we also created different audio responsive visuals that transformed the building into a huge VJ canvas. It enabled us to amplify the music whenever we wanted with different colors, animations and 3D effects. This project made us discover new ways to create a unique user experience using interactive video mapping. For me as trainee I couldn’t wish for a better experience, I learned a lot in a short and fascinating period”.
The production time for the creation of all the projection content and the development of the interaction was nearly 7 weeks. This is a tight time frame for such a project, especially with a second location to operate on the other side of the world. The NuFormer team was extended with Alain and Auke, excellent 3D artists. In total a crew of 10 worked dedicated on the content production. In the last phase of the production the team even had to work overtime to make sure everything was ready in time and at the highest quality level as usual. But the final result was awesome which gives us such a great satisfaction and motivation. It was great. And so was the work of Natascha, senior project manager. Right from the start of this production she was on top of everything and maintained a helicopter view. For Amsterdam as well as São Paulo Natascha had everything under control. Communication and organization were handled very efficiently which was very important seen the available timeframe. A job well done.
Rob Delfgaauw, managing director: “The team has done a great job in such a short time. I am impressed every time again to see how they use their skills and their talents but also take their responsibilities to create and develop this beautiful projection mapping content and the advanced interactivity. NuFormer team, thank you all for the excellent work!”.
Please check this blog regularly the coming days for updates as there will be videos of the Amsterdam and probably also the São Paulo event published soon.
The client edit can now be viewed online: http://www.youtube.com/watch?v=KLAQHzzvuXs.
The client edit of the projection in São Paulo can now be watched here: http://www.youtube.com/watch?v=zI3qHISs3Fs.
You can now also view the interactive part of the Philips brand announcement 3D video mapping projection: http://www.youtube.com/watch?v=ofqb0wGKKXg.
09 Sep 2013
After an extensive renovation the Dolfinarium in Harderwijk, The Netherlands opened her doors again for the general public on April 27th 2013. In close cooperation with the Jora Vision and Dolfinarium team, NuFormer produced the 3D video mapping animations for the new Aqua Bella show. The DolfijndoMijn is one of the first theaters worldwide to incorporate this technique into their show. The making-of video of the Aqua Bella show can be viewed here.
The entire process took approximately 9 months and it all started with the storyboard designed by Jora Vision and the first sketches of the decor by NuFormer’s Managing Director Rob Delfgaauw. “For the design of the screen I had set some parameters for myself: it had to be somewhat curved so as much people as possible could see the projection content in the round dome of the Dolfinarium, the screen should have an organic shape and the surface should be a construction of several panels so we could also use our mapping expertise. When working on that design I was in India and one morning I was swimming in the sea, together with Anna, my wife. It was very early in the morning and the sea was dead still. We swam quite far away from the beach and suddenly we were surrounded by a group of six dolphins. This was such a great encounter, beyond words. They swam around us for less than a minute, but it felt like an hour. Such an exciting moment and I suddenly noticed their tails when they gracefully submerged. That tail shape kept swimming around in my mind and as soon as we were out of the water we made some sketches of what eventually has become the impressive projection screen as it is now in the Dolfinarium. Thanks to the dolphins over there in India.”
The sketches were then recreated in 3D by NuFormer’s 3D department. Based on this 3D drawing the set designers were able to build the decor with great precision.
The upcoming three years the Aqua Bella show will take the visitors of the Dolfinarium onto a journey around the world and will display the beauty but also the vulnerability of the Earth. Displaying different continents was the main reason why a traditional fixed piece of scenery was not an option.
According to Creative Manager John Buise it was an exciting challenge to create visuals for the tailor-made decor that are complementary to the storyline, light effects, water fountains and dolphin behaviors. He very much enjoyed working on this project and is proud to look back on the show which resulted from a successful and pleasant cooperation between all parties involved.
“We constantly had to maintain a balance between the educational and entertaining character of the show, while keeping in mind that it has to be suitable for all ages. As an example, we had to ensure that all animated animals that appear in the show behave realistically and actually correspond with the natural habitat that they are displayed in”, says Project Manager Natascha Rooda.
3D Artist Tim Kempees says: “It was a great pleasure and challenge to create the dolphin tail in 3D which functions as the very start of the show. The dolphin tail had to both exactly fit the custom shaped decor and look lifelike. I very much enjoyed the research phase where I took videos, photographs and the actual animals in the Dolfinarium as a reference to translate their color, texture, behavior, movement and other characteristics to a realistic and impressive 3D animation.”
The 3D animated dolphin tail was used for the invitation of the VIP premiere and the promotional trailer which NuFormer created during the process of creative content production. The trailer which was also shown during the official press presentation can be viewed here.
23 Apr 2013
Better late than never. We are proud to present the great 3D video mapping projection we did for Heineken in Munich, Germany, on the night prior to the 2012 UEFA Champions League Final. Enjoy!
Disclaimer: All match footage is protected by trademarks and/or copyright of UEFA. NuFormer is not a partner of UEFA or the UEFA Champions League.