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	<title>NuFormer Blog</title>
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	<link>http://www.nuformer.com/blog</link>
	<description>Follow the latest news on NuFormer&#039;s 3D video mapping projections</description>
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		<title>Computer Arts features NuFormer</title>
		<link>http://www.nuformer.com/blog/?p=714</link>
		<comments>http://www.nuformer.com/blog/?p=714#comments</comments>
		<pubDate>Wed, 09 May 2012 08:06:38 +0000</pubDate>
		<dc:creator>Merel van Rens</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Computer Arts Magazine]]></category>
		<category><![CDATA[in the media]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.nuformer.com/blog/?p=714</guid>
		<description><![CDATA[NuFormer HQ – The acclaimed international creative magazine Computer Arts devoted an article to projection mapping featuring NuFormer. The magazine places the “The Light Fantastic” under the monthly section on ‘Future Design’ in its 201th issue, indicating that the high &#8230; <a href="http://www.nuformer.com/blog/?p=714">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft wp-image-729" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Frontpage_Computer-Arts_2012-201--221x300.jpg" alt="Frontpage Computer Arts - Issue No 201" title="Frontpage Computer Arts - Issue No 201" width="214" height="290" /></p>
<p><em>NuFormer HQ – The acclaimed international creative magazine Computer Arts devoted an article to projection mapping featuring NuFormer. The magazine places the “The Light Fantastic” under the monthly section on ‘Future Design’ in its 201th issue, indicating that the high point of 3D video mapping projection has not yet been reached and that the medium is here to stay. Here are some nice passages from the article:</em></p>
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“Since 2009, NuFormer has gone on to work on exciting projection mapping projects for global clients. Projects have ranged from turning a building in Madrid into a giant pinball machine for Sony during the Champions League final, to projecting onto two office blocks in Singapore for the launch of a new BMW campaign, and a stunning 3D projection onto the Beurs van Berlage building in Amsterdam for Samsung.”
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<p><em class="quotes">“If there’s one thing on which all the studios we’ve spoken to agree, it’s that projection mapping – which began its surge in popularity a few years back – is yet to reach its full potential.”</em></p>
<p><img class="alignright wp-image-730" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Page-80_Computer_Arts_2012-201-214x300.jpg" alt="The article describes several NuFormer productions, such as Samsung and Toshiba." title="The article describes several NuFormer productions, such as Samsung and Toshiba." width="214" height="300" /></p>
<p>Besides sharing very practical, hands-on information on video mapping productions, the author also asks NuFormer&#8217;s MD Rob Delfgaauw about his passion for 3D video mapping projection and the role he thinks it will have in the future:</p>
<p>“There are many more things that can be done,” agrees NuFormer’s Delfgaauw. “The use of video recognition techniques, Kinect, Infrared and many more technologies can all be used to make the technology more attractive and interactive.” Naturally, high levels of interactivity with an audience tend to increase levels of engagement – and they also raise the bar. As the market becomes more and more familiar with video mapping, it will become more demanding,” he concludes.</p>
<p><em class="quotes">Rob Delfgaauw: “Creativity and originality, together with solid and professional project organization, will make the difference in the near future.”</em></p>
<p>To read the full &#8220;The Light Fantastic&#8221; article <a title="Computer Arts Shop" href="http://www.computerarts.co.uk/shop" target="_blank">visit</a>.</p>
<p>Curious to see the videos of the said NuFormer productions?</p>
<ul>
<li><a title="Video registration - BMW Singapore " href="http://bit.ly/IHILgM" target="_blank">Click here</a> to watch the BMW Singapore video</li>
<li><a title="Video registration - Samsung Amsterdam" href="http://bit.ly/K8JTdi" target="_blank">Click here</a> to watch the Samsung Amsterdam video</li>
<li><a title="Video registration - Sony Madrid" href="http://bit.ly/Jttxs2" target="_blank">Click here</a> to watch the Sony Madrid video</li>
</ul>
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			<wfw:commentRss>http://www.nuformer.com/blog/?feed=rss2&#038;p=714</wfw:commentRss>
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		<title>Behind the scenes of Matenadaran</title>
		<link>http://www.nuformer.com/blog/?p=601</link>
		<comments>http://www.nuformer.com/blog/?p=601#comments</comments>
		<pubDate>Wed, 02 May 2012 13:52:39 +0000</pubDate>
		<dc:creator>Merel van Rens</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3D video mapping projection]]></category>
		<category><![CDATA[Armenia]]></category>
		<category><![CDATA[behind-the-scenes]]></category>
		<category><![CDATA[UNESCO]]></category>
		<category><![CDATA[Yerevan]]></category>

		<guid isPermaLink="false">http://www.nuformer.com/blog/?p=601</guid>
		<description><![CDATA[NuFormer HQ – On the 22nd of April NuFormer had the pleasure to perform its second 3D video mapping projection in Yerevan. As always, NuFormer is keen on sharing some behind-the-scenes material of this spectacular production. This time it was &#8230; <a href="http://www.nuformer.com/blog/?p=601">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>NuFormer HQ – On the 22<sup>nd</sup> of April NuFormer had the pleasure to perform its second 3D video mapping projection in Yerevan. As always, NuFormer is keen on sharing some behind-the-scenes material of this spectacular production.</em></p>
<p>This time it was the nomination of Yerevan as the UNESCO World Book Capital of 2012 that called for a celebration. Armenia’s literary history was translated into a vivid and colorful animation that was projected onto the Matenadaran, a depository for ancient manuscripts and books. The 3D video mapping projection that ended with a flamboyant pyrotechnical show, formed the peak of a day filled with international entertainment.</p>
<p><img class="alignleft wp-image-622" title="Content design in progress" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Content_1-300x200.jpg" alt="Content design in progress" width="285" height="190" /></p>
<p><img class="alignright wp-image-623" title="Content design in progress" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Content_2-300x200.jpg" alt="Content design in progress" width="285" height="190" /></p>
<p><img class="alignleft wp-image-624" title="Content design in progress" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Content_3-300x200.jpg" alt="Content design in progress" width="285" height="190" /></p>
<p><img class="alignright wp-image-625" title="Content design in progress" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Content_4-300x200.jpg" alt="Content design in progress" width="285" height="190" /></p>
<p>Two days before the show, Project Manager Natascha Rooda and 3D designer Loris Movsesian travelled down to Yerevan for the preparations of the show.</p>
<p><img class="alignleft wp-image-626" title="The alignment grid is used to make sure that each projector fits the building with great precision" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Opbouw_1-300x200.jpg" alt="The alignment grid is used to make sure that each projector fits the building with great precision" width="285" height="190" /></p>
<p><img class="alignright wp-image-627" title="View at the VIP seating with Yerevan in the background" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Opbouw_2-300x200.jpg" alt="View at the VIP seating with Yerevan in the background" width="285" height="190" /></p>
<p>Thousands of spectators were able to enjoy the festive projection that ended in spectacular fireworks.</p>
<p><img class="alignleft wp-image-628" title="The show was broadcasted live on Armenian television" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Show_1-300x200.jpg" alt="The show was broadcasted live on Armenian television" width="285" height="190" /></p>
<p><img class="alignright wp-image-629" title="The 3D video mapping projection featured some of the colorful historical works now stored in the Matenadaran" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Show_2-300x200.jpg" alt="The 3D video mapping projection featured some of the colorful historical works now stored in the Matenadaran" width="285" height="190" /></p>
<p><img class="alignleft wp-image-630" title="The 3D video mapping projection featured some of the colorful historical works now stored in the Matenadaran" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Show_3-300x200.jpg" alt="The 3D video mapping projection featured some of the colorful historical works now stored in the Matenadaran" width="285" height="190" /></p>
<p><img class="alignright wp-image-631" title="The 3D video mapping projection ended with flamboyant fireworks that gradually expanded into a grand pyrotechnical spectacle" src="http://www.nuformer.com/blog/wp-content/uploads/2012/05/Show_4-300x200.jpg" alt="The 3D video mapping projection ended with flamboyant fireworks that gradually expanded into a grand pyrotechnical spectacle" width="285" height="190" /></p>
<div style="clear:both;"></div>
<ul>
<li><a title="Matenadaran video - NuFormer's Vimeo Channel" href="https://vimeo.com/41078782" target="_blank">Click here</a> to watch the video registration of the Matenadaran 3D video mapping projection</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.nuformer.com/blog/?feed=rss2&#038;p=601</wfw:commentRss>
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		<title>Mocap Mapping in the media</title>
		<link>http://www.nuformer.com/blog/?p=475</link>
		<comments>http://www.nuformer.com/blog/?p=475#comments</comments>
		<pubDate>Sat, 31 Mar 2012 17:41:18 +0000</pubDate>
		<dc:creator>nuformer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3D video mapping projection]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[character animation]]></category>
		<category><![CDATA[CT Holland]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interactivity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mocap mapping]]></category>
		<category><![CDATA[motion capture]]></category>

		<guid isPermaLink="false">http://nuformer.com/blog/?p=475</guid>
		<description><![CDATA[NuFormer HQ &#8211; The launch of Mocap Mapping received overwhelming attention from the media. Here is a selection of some of the most striking ones. &#160; “Forget video mapping: here’s mocap mapping” – CG Channel “Just when you thought the &#8230; <a href="http://www.nuformer.com/blog/?p=475">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>NuFormer HQ &#8211; The launch of Mocap Mapping received overwhelming attention from the media. Here is a selection of some of the most striking ones.</em></p>
<div class="outerpair1" style="float: left; margin-top: 0.4em; margin-right: 15px; margin-bottom: 1.625em; width: 198px;">
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<div class="innerbox"><a title="CG Channel" href="http://www.cgchannel.com/2012/03/forget-video-mapping-heres-mocap-mapping/" target="_blank"><span class="link"></span></a><img class="image_link alignleft wp-image-479" title="Blogpost - CG Channel" src="http://nuformer.com/blog/wp-content/uploads/2012/03/Blogpost-CG-Channel1.png" alt="CG Channel" width="188" height="272" /></div>
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<p>&nbsp;</p>
<p><em class="quotes">“Forget video mapping: here’s mocap mapping”</em> – CG Channel</p>
<p><em class="quotes">“Just when you thought the medium had plateaued, along comes someone to add some new trickery to dazzle us anew and make sure the medium’s in constant flux.”</em> – The Creators Project</p>
<p>&nbsp;</p>
<div class="outerpair1" style="float: right; margin-top: 0.4em; margin-right: 15px; margin-bottom: 1.625em; margin-left: 15px; width: 214px;">
<div class="outerpair2">
<div class="shadowbox">
<div class="innerbox"><a title="InAVate" href="http://www.inavateonthenet.net/article/49277/Interactive-3D-projection-mapping-gets-lift-off-in-Netherlands.aspx" target="_blank"><span class="link"></span></a><img class="image_link alignright wp-image-482" title="120328_Blogpost - InAVate" src="http://nuformer.com/blog/wp-content/uploads/2012/03/120328_Blogpost-InAVate.jpg" alt="InAVate" width="204" height="354" /></div>
</div>
</div>
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<p>&nbsp;</p>
<p><em class="quotes">“Interactive 3D projection mapping gets lift-off in Netherlands”</em> &#8211; InAVate</p>
<p><em class="quotes">“I&#8217;m sure the integration of mocap will be looked back on as a big step in the evolution of projection mapping.”</em> – Jason Sondhi, Vimeo staff member</p>
<p><em class="quotes">“NuFormer strikes again with the alliance of mapping and live motion capture.”</em> – Projection Mapping</p>
<p>&nbsp;</p>
<div class="outerpair1" style="float: left; margin-top: 0.4em; margin-right: 15px; margin-bottom: 1.625em; width: 307px;">
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<div class="shadowbox">
<div class="innerbox"><a href="http://motionbistro.wordpress.com/2012/03/29/%EC%84%B8%EA%B3%84-%EC%B5%9C%EC%B4%88-%EC%8B%A4%EC%8B%9C%EA%B0%84-%EB%AA%A8%EC%85%98-%EC%BA%A1%EC%B3%90-3d-%ED%94%84%EB%A1%9C%EC%A0%9D%EC%85%98-nuformer/" target="_blank"><span class="link"></span></a><img class="image_link alignleft size-medium wp-image-503" title="120329_Blogpost - MotionBistro" src="http://nuformer.com/blog/wp-content/uploads/2012/03/120329_Blogpost-MotionBistro-297x300.jpg" alt="MotionBistro" width="297" height="300" /></div>
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<p>&nbsp;</p>
<p><em class="quotes">&#8220;Superb, certainly attention grabbing, it will change MALL parking lots forever&#8221;</em> – James van Etten, Van Etten Clippings</p>
<p><em class="quotes">“This is the future of live acting / animation. You will see this at every theme park soon!”</em> – Mark Robinson</p>
<div style="clear:both;"></div>
<p>For more news on Mocap Mapping:</p>
<ul>
<li>ElectricTV: <a title="ElectricTV blog" href="http://www.electrictv.com/?p=15657" target="_blank">&#8220;NuFormer: 3D projection mapping with live motion capture interactive characters&#8221; </a></li>
<li>Le Collagiste: <a title="LeCollagiste blog" href="http://lecollagiste-channel.tumblr.com/post/19786552228/nuformer-introduces-something-new-mocap-mapping" target="_blank">&#8220;NuFormer introduces something new: MOCAP MAPPING &#8211; Teaser (2:50 min)&#8221;</a></li>
<li>Projectionfreak: <a title="Projectionfreak" href="http://www.projectionfreak.com/nuformer-expands-mapping-capabilities-with-mocap-mapping" target="_blank">&#8220;Nuformer Expands Mapping Capabilities with MOCAP Mapping&#8221;</a></li>
<li title="Permanent Link to A 3D Projected Character That Responds To You In Real-Time">Vodule: <a title="Vodule blog" href="http://www.vodule.com/?p=15912" target="_blank">&#8220;A 3D Projected Character that Responds That Responds to You In Real-Time&#8221; </a></li>
<li>ArquiRED: <a title="ArquiRED" href="http://noticias.arquired.com.mx/shwArt.ared?idArt=1008" target="_blank">&#8220;NuFormer Mocap Mapping 3D: Zierikzee, Holanda &#8211; Marzo 2012&#8243;</a></li>
<li>3D Hype: <a title="3D Hype" href="http://www.3dhype.com/index/nieuws/1511" target="_blank">&#8220;NuFormer projectie met mocap&#8221;</a></li>
<li>Barb: <a title="Barb" href="http://barb.fr/2012/03/23/mocap-mapping/" target="_blank">&#8220;Mocap Mapping&#8221; </a></li>
</ul>
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			<wfw:commentRss>http://www.nuformer.com/blog/?feed=rss2&#038;p=475</wfw:commentRss>
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