Computer Arts features NuFormer

Posted on by Merel van Rens

Frontpage Computer Arts - Issue No 201

NuFormer HQ – The acclaimed international creative magazine Computer Arts devoted an article to projection mapping featuring NuFormer. The magazine places the “The Light Fantastic” under the monthly section on ‘Future Design’ in its 201th issue, indicating that the high point of 3D video mapping projection has not yet been reached and that the medium is here to stay. Here are some nice passages from the article:

“Since 2009, NuFormer has gone on to work on exciting projection mapping projects for global clients. Projects have ranged from turning a building in Madrid into a giant pinball machine for Sony during the Champions League final, to projecting onto two office blocks in Singapore for the launch of a new BMW campaign, and a stunning 3D projection onto the Beurs van Berlage building in Amsterdam for Samsung.”

“If there’s one thing on which all the studios we’ve spoken to agree, it’s that projection mapping – which began its surge in popularity a few years back – is yet to reach its full potential.”

The article describes several NuFormer productions, such as Samsung and Toshiba.

Besides sharing very practical, hands-on information on video mapping productions, the author also asks NuFormer’s MD Rob Delfgaauw about his passion for 3D video mapping projection and the role he thinks it will have in the future:

“There are many more things that can be done,” agrees NuFormer’s Delfgaauw. “The use of video recognition techniques, Kinect, Infrared and many more technologies can all be used to make the technology more attractive and interactive.” Naturally, high levels of interactivity with an audience tend to increase levels of engagement – and they also raise the bar. As the market becomes more and more familiar with video mapping, it will become more demanding,” he concludes.

Rob Delfgaauw: “Creativity and originality, together with solid and professional project organization, will make the difference in the near future.”

To read the full “The Light Fantastic” article visit.

Curious to see the videos of the said NuFormer productions?

Behind the scenes of Matenadaran

Posted on by Merel van Rens

NuFormer HQ – On the 22nd of April NuFormer had the pleasure to perform its second 3D video mapping projection in Yerevan. As always, NuFormer is keen on sharing some behind-the-scenes material of this spectacular production.

This time it was the nomination of Yerevan as the UNESCO World Book Capital of 2012 that called for a celebration. Armenia’s literary history was translated into a vivid and colorful animation that was projected onto the Matenadaran, a depository for ancient manuscripts and books. The 3D video mapping projection that ended with a flamboyant pyrotechnical show, formed the peak of a day filled with international entertainment.

Content design in progress

Content design in progress

Content design in progress

Content design in progress

Two days before the show, Project Manager Natascha Rooda and 3D designer Loris Movsesian travelled down to Yerevan for the preparations of the show.

The alignment grid is used to make sure that each projector fits the building with great precision

View at the VIP seating with Yerevan in the background

Thousands of spectators were able to enjoy the festive projection that ended in spectacular fireworks.

The show was broadcasted live on Armenian television

The 3D video mapping projection featured some of the colorful historical works now stored in the Matenadaran

The 3D video mapping projection featured some of the colorful historical works now stored in the Matenadaran

The 3D video mapping projection ended with flamboyant fireworks that gradually expanded into a grand pyrotechnical spectacle

  • Click here to watch the video registration of the Matenadaran 3D video mapping projection

Mocap Mapping in the media

Posted on by nuformer

NuFormer HQ – The launch of Mocap Mapping received overwhelming attention from the media. Here is a selection of some of the most striking ones.

CG Channel

 

“Forget video mapping: here’s mocap mapping” – CG Channel

“Just when you thought the medium had plateaued, along comes someone to add some new trickery to dazzle us anew and make sure the medium’s in constant flux.” – The Creators Project

 

InAVate

 

“Interactive 3D projection mapping gets lift-off in Netherlands” – InAVate

“I’m sure the integration of mocap will be looked back on as a big step in the evolution of projection mapping.” – Jason Sondhi, Vimeo staff member

“NuFormer strikes again with the alliance of mapping and live motion capture.” – Projection Mapping

 

MotionBistro

 

“Superb, certainly attention grabbing, it will change MALL parking lots forever” – James van Etten, Van Etten Clippings

“This is the future of live acting / animation. You will see this at every theme park soon!” – Mark Robinson

For more news on Mocap Mapping: